Don’t be fooled, when the cosmetic companies want to look like a “natural” product this is what happens in the labeling. Let’s say my shampoo is made of mostly water (about 90%) and the rest (10%) is detergent, preservative, thickener, color, etc. So my ingredient list would read something like ...
“Water, detergent, preservative, thickener, color, etc.”
Now, let’s say I want to... make this formula look more natural by adding a bunch of plant extracts. My supplier will formulate a cocktail of 10 or 12 different botanicals, at low concentrations, in water (sometimes alcohol, glycerin, or polyethylene glycol is used as a diluent along with the water.) I’m still adding almost 90% water but now that water contains a small percent of botanical extracts. Since these extracts (along with the water in which they are diluted) make up the majority of the formula, I could create a “natural looking” ingredient list something like this…
“Aqueous Purified Water Extracts: Camellia Sinensis Extract, Citrus Aurantium Amara Peel Extract (Bitter Orange), Astragalus Root (Membranaceus) Extract (Milk Vetch), Schizandra Chinensis Fruit Extract, Pinus Tabulaeformis Bark Extract (Pine), Vitis Vinifera Seed Extract (Grape), Sedum Rosea Root Extract, Rehmannia Chinensis Root Extract, detergent, preservative, thickener, color, etc.”
Pure5 will not be fooled and neither will you! Thank you for reading this PURE5 ALERT! For more information about our products, visit us at www.pure5living.com
“…being pure is for sure”
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