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Monday, June 23, 2014

PURE511 ALERT! Alumuninum


Since the warm weather is upon us, deodorants and antiperspirants have been a major topic as to whether or not the main ingredient, aluminum and zirconium are related to breast cancer. There are some key differences between deodorant and antiperspirant. Deodorants don't have any reinforcements to keep you from sweating -- once you apply deodorant you're going to perspire; but deodorant does work to counteract the smell. On the other hand, antiperspirants keep you from sweating. They do this through ingredients like aluminum and zirconium, which plug the sweat glands found in your underarms.

Aluminum has been the target of many studies. The aluminum found in antiperspirants has been shown to cause DNA mutation, a requisite for uncontrolled growth of cells, cancer [source: Darbre, http://www.controlyourimpact.com/articles/antiperspirants-aluminum-and-breast-cancer/]. Other studies have refuted this claim, and reproducing results has been hit or miss [source: National Cancer Institute, http://www.cancer.gov/cancertopics/factsheet/Risk/AP-Deo].

These studies happen way too often, leaving the consumer confused; whereas, today a personal care product is safe and tomorrow it is the cause of a class action lawsuit. To avoid all this, I have opted to use an all-natural deodorant by Arm & Hammer Essentials.

Pure5 brings you the information, allowing you, the consumer to make a well informed decision!

For more information about our products, visit www.pure5living.com!

“… being pure is for sure"

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